Colour Blindness in Graphic Design: Challenges, Strategies, and Inclusive Design
Colour blindness doesn’t end a design career—it reshapes it. This blog explores the challenges and solutions for a colour blind graphic designer, from working with brand palettes to using tools, codes, and collaboration for inclusive, accessible, and impactful design.
The Philosophy of Colours: How We Perceive and Experience the World
Colour is not just something we look at; it is part of how the world shows up for us. It shapes mood and memory, hints at time of day and change of season, signals danger and safety, belonging and difference. A grey sea under a low sky can feel heavier than the same water caught […]
Why Your Website Isn’t Converting: It’s the Copy! (Website Copywriting Tips That Actually Work)
Introduction Imagine this: you’ve invested in a beautiful website. The design is sleek, the images are polished, and the navigation is smooth. Yet, despite the traffic pouring in, conversions remain painfully low. What’s going wrong? The culprit, more often than not, is your website copy. Words matter more than you think—they can either guide a […]
The Power of Storytelling in Brand Building: The Art of Creative Writing
In today’s saturated digital marketplace, brands face an unprecedented challenge: how do you cut through the noise and create genuine connections with your audience? The answer lies in humanity’s oldest form of communication—storytelling. At Text & Arts Solution, we’ve witnessed firsthand how masterful creative writing transforms ordinary brands into unforgettable experiences that resonate deeply with […]
10 Signs Your Business Needs a Professional Content Writer Today
In today’s fast-moving digital world, your audience is reading before they’re buying. Before a customer clicks “Add to Cart” or a client hits “Send Enquiry,” they’re likely scanning your website, social media, or blog—and silently judging your credibility by the words you use. So, the question is:Are your words working for you, or against you? […]
The Vanishing Foundation: Why Your Mother Tongue is Your Greatest Language Learning Asset
Imagine trying to build a skyscraper without laying a foundation. Sounds absurd, right? Yet millions of Indian children today are doing exactly that with their linguistic development. They’re rushing toward English fluency while their mother tongues—Bhojpuri, Maithili, Awadhi, Santhali, Konkani—slowly fade into family whispers and eventually, complete silence. Here’s what we’re losing: the most powerful […]
Why Localization Needs Humans—Not Just AI
AI-powered tools like Google Translate promise speed and convenience. But when it comes to accuracy, cultural nuance, and brand credibility, they often fail. For businesses expanding into new regions or targeting multilingual audiences, human-powered localization isn’t just better—it’s essential. AI Translation: Fast but Flawed AI can quickly translate words, but words without context create chaos. […]
Why Content Writing & Creative Services Matter for Your Brand
In the age of AI and automation, everyone can generate words—but not everyone can create impact. For businesses, brands, and creators, original content and compelling visuals are the difference between scrolling past and stopping to engage. At Text & Arts Solutions, we don’t just write words or design graphics—we craft experiences that connect, convert, and […]
